About
Turn11 Networks, based in San Rafael, CA, drew inspiration for their logo from one of the founders, an avid rally driver at Sonoma Raceway.
The concept centers around Turn 11, the narrowest and slowest part of the track. As cars speed downhill through the esses on the backstretch, they hit a short straightaway just past Turn 10, requiring heavy braking into the sharp corner. This moment of precision and control mirrors the company's approach, and I worked closely with the founder to bring this unique vision to life in the logo design.