Case study — online design, graphic design and marketing

"We relied on Jim’s ideas to make our website stand out. He understood our objectives, and he ran with them.

Now we have a very original website that reflects our strengths. And we’re getting great feedback from customers."

Stanley Stern, President, Cobalt Communications

Innovative Website Shows Off The Cobalt Team

About the client

Cobalt Communications installs top-of-the-line systems for video conferencing, teleconferencing and audio-visual presentation systems for top-tier and Fortune 100 clients.

The challenge

Create a technologically fresh website that illustrates Cobalt’s position as an industry innovator. The site must highlight the Cobalt team, showcase their high-end work and demonstrate their ability to work with clients’ existing construction teams.

The marketing message

We crafted a marketing message that focuses on Cobalt’s biggest assets — their people and their expertise in planning and executing complex projects.

Here’s how we communicated those key points:

Photograph the Cobalt staff individually and organize them into a Flash-based interactive carousel by team. A fun and engaging way to entice potential clients to learn more about the company
Use Flash to pan and zoom across one of Cobalt’s finely detailed architectural plans. An eye-catching method to convey the scale of their projects, emphasize their tech-savvy approach, and their ability to work with architects and builders

Project management and website design

Donohue Design provided a turnkey experience for Cobalt, by supplying strategy, creative and project execution. We facilitated meetings, interpreted business goals into a design style and coordinated an on-budget and on-time project.

Here’s how we brought the key design and functional elements into the site:

Created consistent branding by using only Cobalt blue, gray and silver colors throughout the site
Added custom color shading for richness, depth and liveliness and to draw the eye to areas of importance, such as team member bios
Built a simple and powerful structure and visuals — no distractions from the Cobalt message
Incorporated SEO keywords and phrases through information-rich title tags, headings and body copy
Developed easy navigation, with minimal and effective use of Flash

Results

Now Cobalt’s site communicates the essence of the company and they’re proud to show it off.